THE NORTH FACE

RESET NORMAL

After a year unlike any other, "Reset Normal" is a call to action to everyone, everywhere, with VO from Emmy Award winning creator Lena Waithe, and a moving track by Aloe Black.

A labor of love spanning months and different Sid Lee offices, this production had to adapt to Covid-19. Every film was captured without a crew or director, and each athlete's VO done remotely, with feedback done in realtime. 

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