THE NORTH FACE
SUMMER BASE CAMP
As the reality of Covid-19 set in, we realized summer was going to be unlike any other, and “typical” summertime activities were not going to be possible, including summer camps.
That’s where Sid Lee saw a hole The North Face could fill:
Provide children and parents with fun, free, educational activities
That inspires them to explore the world right outside their door.
I pitched the idea of a camp-based social post, which was then blown out into a two-week virtual summer camp, including coming up and writing an intro film and seven lessons presented by The North Face athletes.